Adding video content to your website can work wonders for your business. Not only does it serve as a powerful promotional material for traditional marketing, it can increase your website’s conversion rate by up to 85%. Conversion is a term we use for when people viewing your website take the action you desire – whether that is buy your products onsite, call your business for a quote, sign up for an email newsletter, etc.
The reason for this is video content is a lot richer than plain text – it allows you to illustrate your points using live actors, take your customers on a journey, connect with an actual human voice – all aspects which compel people to take action. It’s also easier to consume that text, which means that fewer people will drop off your site, and will engage with your content on a deeper level.
YouTube is a Google owned property, and Video search engine results are just as relevant as Web and Image searches. However, as it is a relatively new aspect of online marketing, comparatively few businesses have taken their first steps into video content. It’s extremely uncommon for a business not to have even a basic website – but how many small businesses have you seen with bespoke video available online? Get the jump on the competition by ordering a promotional video from Able Media today!
You don’t need week-long shoots, expensive special effects and confusing graphics – in many cases, simpler is better. That’s why we offer simple, elegant and effective videos with around 150 words, read by a professional actor, with eye-catching, classic still and moving photography. We have a stable of professional actors ready to deliver voice-over work quickly, who record to uncompressed, studio-recorded WAV sound files for a level of professionalism ordinary MP3 sound cannot deliver.